It will be called the 'Skin Base Foundation' and is supposed to keep the formula of the Beauty Balm/Blemish Balm creams intact, just by removing SPF from it so avoid the whitening effect.
Also, it will be a more commercial version of the BB creams in the sense that it will come in 18 shades to suit almost every skin tone from the lightest to the darkest. The darkest colour I had a look at seems to resemble MAC's NC/NW 50. I see a lot of yellow toned shades too which is making want to squeal out of joy!
Here's a promotional image using the foundation. I can see no photoshopping to be honest yet flawless results.
What does the foundation promise? To be as light as a tinted moisturiser yet give flawless HD results, which won't feel heavy on the skin and almost undetectable. Just like the original BB creams, this 'water in silicone' formula promises skin care benefits as well.
Illamasqua claim the formula will be one of a kind in the UK and can be used as a primer, concealer or foundation due to its consistency and texture.
The 30ml bottle seems rather generous to me.
I have tried something similar in the past namely Face Atelier's Ultra Foundation. To say I am extremely tempted to try this will be an understatement.
This will be available from 23rd June onwards nationwide for £25. Does it tickle your fancy?
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