Cruelty-free cosmetics is not a new concept in the Philippines. Most, if not all of the brands featured below have been cruelty-free before it became as an 'in' thing in the world of beauty. This isn't my first article writing about cruelty-free beauty brands in the Philippines. I have an earlier entry in my old blog circa 2018 and my vlog in 2019. Back then, I was only able to list 12 makeup brands so coming up with a list of 25 Cruelty-Free Cosmetic Brands in the Philippines, and in just 3 years, here we are with double the numbers. I believe this is partly because we have new cruelty-free makeup brands and some old brands that I was finally able to confirm do not harm animals and do not test on animals, yey!
25 Cruelty-Free Makeup Brands Philippines 2021
So, First, What is Cruelty-Free? What Does It Mean To Be A Cruelty-Free Makeup Brand?
A Cruelty-Free Brand is a brand that does not knowingly harm animals in any way in the process of selling and distributing their finished product. By this definition, animal testing can unknowingly happen during sourcing, manufacturing, testing, distributing, and selling their products (or the unfinished components thereof) and a brand can still be called Cruelty-Free. This highlights the fact that being a Cruelty-Free brand is easier said than done because it is easy to overlook raw materials that harm animals or were obtained by harming animals. More so, some countries in the world require animal testing before a brand can sell in their country and animal testing can be done too by certain government bodies without informing the brands. It's a really complicated issue.
When a brand chooses to be animal-friendly, it means that also chose not to sell their products in countries requiring animal testing, so they face loss of profits. Luckily, animal testing is not required in the Philippines. This is why a lot of Filipino makeup brands are animal-friendly to begin with. Note that in some countries with animal-testing, it is not always a mandatory thing so that is a factor too.
Technically, a Cruelty-Free Cosmetic Brand is a company that doesn't test their finished product on animals (but it is possible that some materials were tested on animals because the cosmetics industry still have a lot of things to regulate). With this said, brands with the leaping bunny logo are fully animal-friendly in all aspects.
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